About Copper Rank
Big-Market Expertise. Built for the Trades.
Copper Rank is a specialized search marketing agency helping small and mid-sized trades businesses compete for visibility where their customers are searching.
Expertise Built in Competitive Markets
Our expertise was developed in some of North America’s most competitive search markets, where established businesses invest heavily in marketing and achieving meaningful visibility requires sophisticated strategy, technical knowledge, and constant adaptation.
We’ve navigated major Google updates, the rapid evolution of AI-powered search, and demanding competitive environments where basic SEO simply isn’t enough.
Now, we’re bringing that experience to the trades.
A New Industry. An Experienced Team.
Copper Rank was created by the team behind Aureatix, a specialized marketing agency serving IT companies across Canada and the United States.
Through Aureatix, we’ve developed and managed search marketing programs for businesses competing in major metropolitan markets, adapting our strategies as search engines and customer behaviours continue to evolve.
That experience shapes everything we do at Copper Rank.
We don’t believe smaller trades businesses need watered-down marketing strategies. We believe they benefit from having an experienced team focused on the opportunities that matter most in their local markets.
Sophisticated strategy. Local focus. Straightforward pricing.
Why We Chose the Trades
Great contractors don’t always have great online visibility.
Some of the most skilled roofers, electricians, plumbers, and carpenters lose opportunities simply because customers find another business first.
We created Copper Rank to help change that.
By combining competitive-market search expertise with practical, focused marketing programs, we help hardworking trades businesses strengthen their online presence and compete for the customers searching for their services.
Copper Rank
Let’s Talk About Your Business
Fill out a few details and we’ll be in touch to explore how Copper Rank can help you grow your local visibility.
Meet Our Founder
Sarah Smith
Founder & CEO, Copper Rank
Copper Rank was founded by Sarah Smith, a marketing professional with more than 13 years of experience helping businesses grow.
Sarah also founded Aureatix in 2025, building a specialized marketing agency in the highly competitive IT services industry during a period of significant change in Google Search and AI-powered discovery.
Her experience leading search marketing programs in demanding markets inspired the creation of Copper Rank: a dedicated agency bringing sophisticated marketing expertise to small and mid-sized trades businesses.
Today, Copper Rank combines that experience with a clear mission: helping great trades businesses become easier to find.
Let’s Put Our Experience to Work.
Your business deserves more than a generic marketing plan. Let’s explore what experienced search marketing could accomplish in your market.